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Information on Pheromones
Thank you for your interest in our pheromone products.In this report we will try to convey some of the more interesting facts and applications we have learned.

Animals communicate by sense of smell and the trigger chemicals in their secretions are called pheromones. These are the ones that inspire a reaction from others of the same species, The word pheromone is derived from Greek and means a communicator of excitement.
Humans are of course also animals and we produce the same class of aromas. Although often smells that occur in human sweat, they are not rank body odour, which is generally accepted to be the result of bacterial degradation of our sweat secretions. Furthermore they do not have to be consciously perceived to affect the recipient, as they have been shown to affect our behaviour when used at subconscious levels.
ANDROSTENOL (5 ALPHA ANDROST-16-EN-3 ALPHA-OL) is an interesting chemical in this field and has an open market price of between £1,128 - £2,400 per gram. It is associated with youthful exuberance. Virtually none is produced prior to puberty. The peak of its natural production is around late teenage and early twenties. After that production rapidly tails off. Men on average produce about two to three times as much as women.
The most interesting effect this chemical has is that it can alter people's impressions and assessments. (1) A group of test subjects were told that the experiment was to test how the stress of wearing a surgical mask would affect their decisions. They were shown photographs of men, women, animals, trees and buildings and asked to assess them on a scale of aggressive/passive, attractive/unattractive friendly/unfriendly etc., whilst wearing a mask. They were each tested twice with two weeks in between. What they were not told was that minute quantities of ANDROSTENOL were put on the mask on one of the occasions.
They were shown exactly the same photographs on both occasions and the results to the questions were different in the presence of ANDROSTENOL. The assessments of the buildings and trees hardly changed. Animals were judged as rash, more unpredictable but the real differences came in the photographs of other humans. Both men and women were judged to appear more sensitive, good, intelligent, sexually attractive, warm, friendly and confident.
Sales people have found it to have advantages in their dealings with customers. Older people seem to enjoy its effects and notice subtle differences in other people's behaviour towards them.

The aroma of ANDROSTENONE (5 ALPHA ANDROST-16-EN-3-ONE) seems to be the very essence of aggression or dominance in man. A Home Office criminal pathologist found in a survey of a prison population, that it was the people in the violent wing and the prison governor who were naturally high secretors of it. The value of ANDROSTENONE is reflected in its open market price. In small quantities it is £9,100 per gram coming down to £4,595 per gram if bought in bulk. In a harnessed form it has several diverse applications.
It quite simply influences where men and women sit - women are attracted to chairs sprayed with it and men tend to avoid them. Furniture companies have been known to use it in their showrooms to attract attention to a difficult-to-sell settee.

Gentlemen spray themselves - to gain additional respect, thereby appearing more domineering or intimidating. Patented for improving debt collection by spraying the final demands - not only do more people pay up, they also pay quicker.

Androstenone is blended with androstenol in our product Date Mate 2000 and was designed to increase the average man's attractiveness to Miss Average Women.
The effect a smell has on us depends very much on the way it is presented. If you were lost, cold, wet and hungry in a forest, the smell of woodsmoke would be most welcome. You would go towards the source expecting warmth and possibly even food. Yet in a theatre watching a play, the smell of woodsmoke would be like to inspire panic.

If a man had the smell of territorial aggression about him, yet displayed a gentle caring character, he would be perceived as even more attractive by women. Subconsciously the message she would receive would be, that this man will sire stronger offspring and be better able to provide for and protect the resulting family. Echoing the phenomenon in the animal kingdom, where a mate is chosen for his greater strength and vigour.

Conversely an aggressive or threatening character would be all the more intimidating if his message were reinforced with this aroma.
It has been proved by independent research (2) (3) that if you take a row of say ten identical chairs and spray one of them with Androstenone's aggressive odour, women sit on it more often. It is believed that as the chairs offer no difference to the smell message, and are definitely not threatening, women subconsciously go towards them and find it to be some kind of invisible sanctuary. This experiment has been successfully repeated on telephone booths and it was found that not only were those booths used more often by women, so were the ones either side and furthermore the average duration of call increased.

In both of these experiments men reacted quite differently. They tended to avoid both the sprayed chairs and the telephone booths. It is thought that they were keeping away from a territory which has already been claimed by someone more dominant than themselves.

Debt collecting letters on the other hand are by their very nature threatening. Sprayed letters were paid more often and slightly quicker. Subconsciously by smell it said this letter was sent by someone who is dominant, aggressive and serious. The smell equivalent of red print on a bill.

We have used animal pheromones for centuries in our perfumes as fixatives sometimes even calling them aphrodisiacs. They are also highly prized by performers for the enhacing exalting effect they have on any mixture of essential oils or fragrances.

These human trigger odours are recreated in laboratory glassware. They are identical to the ones found on some of our bodies. Muscone and Civetone have excited the perfumiers for a long time with their mimicry of our bodily odours, but surely the human odours are naturally more effective and they also avoid cruelty to animals.
"Date Mate Fm" is a pheromone product produced exclusively for women to attract men. It contains Androstenol, the youthful and exuberant pheromone together with a blend of slightly fruity odours that have been called Copulins. These are natural aromatic acids, which have been shown to have a relaxing effect on men. As these pheromones are most strong at the fertile stage of the female reproductive cycle, levels can be drastically reduced by any hormonal imbalance caused by contraceptive preparations or the menopause.

Some may question why a relaxing odour would act as inviting to men, most often people would expect the female to stimulate. Do bear in mind though that the largest single cause of impotence in civilised society is tension. The use of de-odourants and the contraceptive pill seems to have interfered with our natural pheromonal functions.
Both "Date Mate 2000" and "Date Mate Fm" are pure pheromones in pure alcohol to which we have added Androstenol.

Both products are best applied to fabric or natural fibres including paper. This is not that there is anything wrong with using them on your body. It is just that they will not last as long. Bacteria will attack them in the same way they do normal sweat secretions.

On letters or in any other experiment one spray is sufficient and this can last for up to a hundred days. On natural fibres they can only be completely removed by dry cleaning. They are not soluble in soap and water. For application to your own clothing three to five sprays would be sufficient and is best applied to collar, cuffs, wristbands and groin area. One American convert to our products sprays his whole wardrobe and then shuts the door. A very economical method of use.

Both our products are sold by mail order for £14.95 each postpaid (Plus £2.00 Outside UK ). They come in discreet 15ml atomiser sprays giving an average of 150 sprays each.

Please return to the previous page if you would like to order Date Mate 2000 or Date Mate Fm by Email

Revised January 15, 2007